“Flowy kaftans, long dresses and skirts, or mini sets in the collection are relaxed, so we’ve added a bit of ‘drama’ with striking prints and a play with volume – it looks powerful and confident, yet modern,” said Eliana Masgalos, concept designer at H&M.
The accompanying campaign for the women’s collection was an artistic vision by photographer Rafael Pavarotti and featured Vittoria Ceretti, along with Anok Yai and Devyn Garcia.
“It was a great pleasure and joy to go to Brazil to shoot the campaign for H&M. It’s always special to create at home. Being immersed in nature and surrounded by beauty was essential for capturing the essence of the collection – it’s a celebration of incredible energy, like the breeze of an endless summer,” says Rafael Pavarotti, photographer.
Prices will range from 799 to 9990 dinars.